Fashion and logos are so tight together that we may sometimes buy a clothing item because we like how the brand’s visuals look on it. Many prefer to dress in complete outfits from the same brand to obtain some form of visual coherence. Also, many of us know some logos without even seeing them. There are some company logos which changed the game in fashion thanks to their approach towards products and design. They contributed to the fashion industry while educating the audience to see products from a different perspective. Such companies also raised new buyers who were impressed by their initiatives. This article is an insight on the most outstanding company logos and why they are famous.
What makes fashion companies value their logos?
Fashion logos now work as statements on products. In the age of smartphone apps, they need to be screen-friendly and look well on social media. Meanwhile, logos should also be impressive on products. Designers showcase them on clothing items to differentiate themselves in the industry. Each such initiative means more brand awareness and higher attention in the public eye.
According to Logo Realm, very few fashion logos went through adjustments as decades passed. Even though some brands were founded over 50 years ago, many logos remained the same as their original versions and even stand out independently from their brand names. To find out more about what inspired brands about their visuals and what meanings they hide, check out this logo history and evolution website!
Louis Vuitton
The globally famous French fashion company was founded back in 1854 as a high-end leather luggage seller. The company was the first one to integrate its LV monogram in a signature pattern for products. The famous monogram was introduced to the world in 1896, while in 1914 the brand opened the world’s biggest luggage store on the Champs-Elysées of Paris.
LV wanted to have a luxury audience for millionaires and movie stars. Traditional marketing possibilities opened an impressive road for Louis Vuitton. Products appeared in movies which are now legendary. Some of them are Love in the Afternoon (1957), Charade (1963), A View to a Kill (1985), and even Titanic (1997) and The Talented Mr. Ripley (1999). LV still uses its pattern on products to fight counterfeiting. Surprisingly, it’s also the most counterfeited brand in the world.
Balenciaga
Balenciaga is a Spanish luxury fashion house founded in 1919. The brand earned its reputation thanks to courageous clothing product for the youth and ultra-modern shapes and colors. The brand is famous for creating avant-garde pieces and forecasting how women’s ready-to-wear fashion will look like. Famous persons usually wear vintage Balenciaga pieces as fashion statements.
Balenciaga also stood out for getting involved in cosmetics. How so? Nail artist Mei Kawajiri creates custom manicure for the brand’s models which mostly include its logo. The artist created over 1,200 finger tips which challenge traditional manicure, according to Vogue. Now, even Balenciaga fans look for ways to imitate some of the models. Instagram is now abundant in manicure styles which include fashion brand logos.
Nike
Nike has a logo that everyone knows. The athletic clothing and shoe brand doesn’t even need to add its name on stores, as people recognize it by the famous Swoosh. The Nike logo designed in 1971 has its own trademarked name. A former college student-turned-into-graphic-designer created one of the world’s simplest logos in over 17 hours of work.
However, Nike managed to cross some boundaries that many didn’t know they existed. The brand is appealing to both sports professionals and healthy lifestyle amateurs. This is because Nike showcased its logo in large sizes on apparel and footwear. The logo has moved from hidden labels inside clothing to a stylish design on items – even for basic products.
Levi’s
Levi’s was founded in 1872 by dry-goods purveyor Levi Strauss. The brand practically invented denim pants, which are now the longest-lasting and most versatile clothing pieces that everyone has in their dressing. The Levi’s logo was born in 1872 and became famous due to its subtle and yet elegant place on jeans.
Regardless of the brand’s competition, Levi’s now stands out as the best denim in the world. The brand’s logo is so famous that some customers even associate jeans with those band with two horses. Levi’s was actually named as such until 1928. Denim is now used in collections of all designers and the material is mixed with many others for even more visual appeal. Talking about creativity and innovation.
Sean John
Why would a successful singer decide to release a clothing brand for his niche? P. Diddy or Sean John Combs decided to enter the fashion world in 1998. He wanted to create ready-to-wear clothing that would fit to its audience. The hip hop clothing niche only included a few reputed names at the time, such as RocaWear and FuBu.
Today, Sean John boasts around $400 million in annual sales and the products are distributed all around the world. The brand even has a mainstream staple at Macy’s. P. Diddy is a mogul who sells way more often than he signs and who managed to turn a clothing niche into a mainstream fashion style. Sean John has a signature warm-up jacket and approaches urban style in a luxurious way for the mass market. According to Combs, hip-hop fashion is now dominant, and his products are rather fashion-tainment than famous branded pieces. Other said, Sean John brought media buzz in the fashion world like no classic designer could have.
Fashion means creativity, elegance, and innovation. As a designer, you aim to constantly bring something new and unique to your public. Something they’ve never seen before or experience. Make them wear your products as statements and adore them. These designers have changed the game and even influenced their colleagues. There’s a bond in the fashion world that you can barely see, if you don’t look at the whole picture. The above brands have taken this bond between themselves further and innovated with each collection or campaign.
Images Source: Depositphotos.com.